THE VANISHING GAME | LAND ROVER USA:
"Land Rover North America released The Vanishing Game, a new interactive, digital book written by internationally acclaimed British author William Boyd. This full-length, original online adventure thriller from the best-selling novelist follows protagonist Alec Dunbar on a suspenseful driving adventure from London to a remote part of Scotland. Starting today, consumers can experience the story, which is brought to life through an interactive platform that invites readers to go beyond its words and fully experience the adventure in an innovative multi-media manner, on a custom Tumblr page at www.thevanishinggame.com. The Vanishing Game begins as a seemingly innocuous transporting job in a weather-battered Land Rover Defender and quickly unfolds into a dangerous plot with a shadowy cast of characters. In a storytelling twist, readers will be drawn into Boyd’s compelling narrative through more than just words. His online thriller is brought to life in a multi-sensory experience through mixed media content, including dynamic video, cinemagraphs, photography, animation, sound, music, and narration in a captivating British voice. Throughout the story, viewers can engage with key words that are embedded with imagery and video. For example, when a user selects the keyword "river," they see video footage of a Land Rover crossng a remote waterway in the Scottish Highlands. "
