James Piereson and Naomi Schaefer Riley: Why Shouldn't Princeton Pay Taxes? - WSJ.com: "T-shirts are only the tip of the iceberg. Universities make money from the television rights to athletic events, music performances, cafes, alumni vacation tours and more. As a former top administrator at Emory University put it to Jennifer Washburn in her book "University Inc.": "At the time I got into academia, most people believed they were doing what they were doing—generating ideas and discoveries—because of the public good. . . . Now, when you go look at university business plans, as they are called, students are seen as clients, parents are seen as customers. The question has now become, 'What is going to sell?' ""
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