When the facts change, I change my mind. What do you do? -- John Maynard Keynes

Saturday, December 10, 2011

Oops!--RIM dumps BBX name

RIM dumps BBX name in latest debacle: "Research In Motion has unceremoniously dumped the "BBX" brand name it had chosen two months ago for its new BlackBerry operating system after a U.S. court embarrassed the beleaguered smartphone maker by slapping a temporary ban on its use. In yet another public relations debacle for a company that has suffered through a series of them recently, the court said RIM could not use the BBX name until it could sort out copyright infringement allegations."

Is there ANY competent management left at RIM? If so, who? Honestly, this kind of mistake would be beneath a Silicon Valley start-up, much less an experienced technology company.

    

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