The World's Most Reputable Companies - Forbes.com
Google #1; Apple #2; Microsoft #11--wonder where Facebook will place after it goes public?
"Google has the best corporate reputation in the world because it understands the power of the corporate story," says Kasper Ulf Nielsen, Reputation Institute's executive partner. "Google's reputation platform is based on its great workplace environment, its open and transparent way of doing business, and its commitment to playing an active role in improving society."
The study found that 43% of a company's reputation arises from perceptions of workplace, citizenship and governance, and Google has the best reputation globally in all three of those dimensions.
"Google is in the top 10 on all dimensions, showing that to be the best you have to be relevant across all seven dimensions of reputation," Nielsen adds.
You can order the study at http://reputationinstitute.com/global-reptrak-pulse
Follow @johnmpoole
You can order the study at http://reputationinstitute.com/global-reptrak-pulse
Follow @johnmpoole
